Software studioNow building a client‑approval tool

One sharp tool at a time.

Sound familiar?

Youdid the last round of edits go through ok?
Clientwhich version, Tuesday’s or the new one?
Youalso just checking, did the deposit come through?

Futels builds small, focused software for the parts of running a business that still live in email threads and spreadsheets — client approvals, contract renewals, the follow‑up nobody has time for.

Products

What Futels makes.

Client approvals ships first. The rest follow one at a time — each only when it’s ready.

Futels AI

Small AI-powered tools for everyday business work — like turning a long thread of client feedback into a clear to‑do list.

Futels Education

Software for learning: online degree programmes with partner universities, courses and training, and tools for schools and coaching centres.

Futels Developer

Custom websites, web apps and mobile apps, built for clients today — with developer tools and APIs to follow.

Futels Agriculture

Mobile apps for farmers: crop advice, local weather and market prices, and AI that spots plant disease from a photo of a leaf.

Futels Security

Security reviews for websites and apps: audits, penetration testing and hardening, so problems are found and fixed before attackers find them.

The product

How it works.

One link replaces the whole email thread. Here’s the loop, live.

01

Send it

Attach the file, set the deposit, send a link. No account required on their end.

New request
Marlowe & Finch
Brand identity, round 2
$450
Send for approval
Link sent to Marlowe & Finch
02

They approve

One round of notes, then approve and pay the deposit — all from the link.

From Hollis Studio
Brand identity, round 2
Love it — ship it!
Approve & pay deposit — $450 Approved · $450 paid
03

Stay on top of it

Every request and its status, in one place — the dashboard updates the moment a client acts.

Futels+ New request
Marlowe & Finch
Brand identity, round 2
Awaiting clientApproved$450
Petra Voss
Logo concepts
Approved$300

Approach

Great software is mostly what you leave out.

Narrow.

One problem per product. If the pitch needs a slide to explain what it does, it isn’t narrow enough yet.

Ship.

Small releases, real usage. The roadmap is whatever people actually ask for after using it — not what we guessed upfront.

Prune.

Unused features come back out. Software should get simpler as it matures, not heavier.

Progress

Build log.

2026–09
Studio founded
Started Futels. Spending the first weeks scoping the first tool — something to replace the email thread where clients approve work.
2026–10
Product lineup set
Futels AI, Education, Developer, Agriculture and Security join the roadmap. Futels Developer takes client projects from today; client approvals still ships first.
Next
Closed beta
A small group of freelancers and agencies try the first version before anyone else.

Questions

Before you ask.

How is this different from DocuSign or HelloSign?

Those are built for signing any document. Futels is built for one specific loop: send the work, get one round of notes, get approved, get the deposit — the exact back-and-forth freelancers run on every project, not a general e‑sign tool.

Do my clients need to create an account?

No. They open a link, leave their notes, and approve. Nothing to sign up for on their end — that friction is exactly what this replaces.

Is the deposit payment handled safely?

Payments run through Stripe directly — Futels never sees or stores card details.

What does it cost?

Not set yet. Early access users get a say in that and a preferential rate once it is.

Can Futels build something custom for me?

Yes. Through Futels Developer we take on a small number of website, web app and mobile app projects. Email hello@futels.com with what you need and a rough timeline.

When does it launch?

No fixed date — see the build log above. A small closed beta comes first; early access signups hear about it before anyone else.

Get in touch

Let’s build something narrow.

Working in the same space, or want early access when the first tool ships? Leave your email — a real person reads every one.